Google AdSense not approved my website is the frustrating word that many website owners encounter when attempting to monetize their online platforms through Google’s advertising program. For countless individuals, the dream of generating revenue from their websites becomes entangled in the complexities of AdSense policies, leaving them feeling thwarted and uncertain about the next steps.

If you’ve experienced the disheartening rejection from Google AdSense, rest assured, you’re not alone. Countless website owners face similar challenges when trying to secure approval for displaying ads on their pages. However, the reasons for rejection are varied and often unclear, leaving many scratching their heads and wondering how to move forward.

Why Google Adsense Not Approved

In this blog post, we’ll delve into the common reasons why Google AdSense not approved a website and explore the steps you can take to rectify these issues. Understanding these reasons and learning the strategies to overcome them can be the key to getting your website approved and on the path to earning revenue through ads.

Why Google Adsense Not Approved Your Website

At times, addressing certain issues is necessary prior to utilizing AdSense. To understand the reasons why Google Adsense not approved your website for AdSense, you can either log in to your AdSense account or refer to the email sent by Google. Below, we’ll delve into the primary reasons why Google might decline an AdSense account:

You have two accounts

It’s essential to adhere to AdSense policies, which strictly permit one account per publisher. If you receive an email notifying you that your AdSense account cannot be activated due to the presence of a duplicate account, the resolution requires closing the other existing account. Once closed, you’ll need to sign in to AdSense and confirm the closure to enable the activation of your desired AdSense account.

It’s crucial to note that publishers whose accounts have been terminated for reasons such as invalid traffic or policy violations are not permitted to open a new AdSense account in accordance with the AdSense Terms and Conditions.

This policy exists to maintain the integrity of the AdSense platform, ensuring fair and compliant usage among publishers. Respecting these guidelines is fundamental for a smooth and valid AdSense account activation.

There’s a problem with your site’s content

It’s crucial to thoroughly review the AdSense Program policies to ensure your website aligns with their guidelines. Remember, AdSense may conduct a comprehensive review of all pages on your site, not solely the sign-up URL where you’ve inserted the ad code.

Once you’ve made the necessary adjustments to your content to comply with the policies, the next step is to log in to AdSense and confirm that the issues on your site have been addressed. Upon confirmation, AdSense will proceed with the activation of your AdSense account.

This diligent review and adherence to the policies are essential for a successful and compliant activation of your AdSense account. Adhering to these guidelines helps maintain a trustworthy and sustainable relationship with the AdSense program, ensuring a seamless experience for both you as a publisher and for the platform.

How to address issues with your site’s content

Below, I’ve outlined common content issues why Google AdSense not approved my website with some suggested steps to resolve these concerns:

Insufficient Content

Having an inadequate amount of text on your website led to the determination that your site lacks substantial content or might be classified as “under construction.” It’s essential that websites contain substantial and high-quality content to ensure a valuable user experience and to enable the display of relevant ads to users.

  • Ensure that your website’s pages feature an ample amount of text. Sites primarily composed of images, videos, or Flash animations might not meet approval criteria.
  • Your content must include complete sentences and paragraphs rather than solely consisting of headlines.
  • Confirm that your site is fully developed and live. It’s not advisable to apply for AdSense if your website is still under construction or solely comprises a generic site template.
  • When linking your site to AdSense, place the ad code on a live and active page of your website. Test pages containing only the ad code without actual content won’t receive approval.
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By addressing these content-related concerns, you’ll substantially increase the chances of meeting AdSense criteria, enhancing user experience, and subsequently, the potential for approval. Remember, offering valuable, comprehensive content is pivotal for a successful partnership with AdSense.

Content Quality Issues

It seems your site is facing content quality issues. AdSense has identified a lack of original, substantial content that would truly benefit users. As a publisher, it’s crucial to offer unique and valuable content, providing visitors with a compelling reason to explore your website.

Avoid placing ad code on auto-generated pages or pages that lack original, engaging content. AdSense doesn’t approve of such content lacking in substance or relevance to users.

Furthermore, if your site participates in affiliate programs, ensure the content adds genuine value to your audience. Affiliate program content should not dominate your site without contributing meaningful additional features. It’s recommended that affiliate content should only make up a minor portion of your site’s overall content if it doesn’t enhance the user experience significantly.

For further guidance on improving user experience and adhering to positive content practices, consider reviewing the Spam policies for Google web searches. Understanding and implementing these guidelines can significantly aid in providing a more favorable and engaging experience for your site’s visitors.

By addressing these content quality concerns and focusing on providing enriching, original content, you’ll greatly improve your website’s potential to meet AdSense criteria and create a more rewarding experience for your users. This, in turn, can lead to a more successful partnership with AdSense.

Content Policy Violations

Your website currently fails to meet the standards outlined in AdSense policies. To gain a deeper understanding of the specific policies and guidelines set forth by AdSense, it’s crucial to thoroughly review the AdSense Program policies.

For individuals utilizing the Blogger platform, strict adherence to both the AdSense policies and restrictions, as well as the Blogger Content Policy and Terms of Service, is mandatory.

By familiarizing yourself with these policies and ensuring strict compliance, you can ensure that your website aligns with the standards required for participation in the AdSense program. This approach not only enhances your site’s eligibility for AdSense but also guarantees a more secure and compliant online presence.

Site Navigation Issues

Throughout the Google AdSense site review process, it’s possible that issues related to the navigational aspects of your site were identified. To meet the required standards, your website should offer users a seamless and intuitive experience through clear navigation and effective organization of content.

A key aspect involves providing a user-friendly navigation system, enabling visitors to easily maneuver through your pages and access the information they are searching for. Potential navigation problems that could affect your site’s evaluation include

  • The presence of redirects
  • Pages accessible only behind a login or restricted access
  • Broken links
  • Excessive pop-ups
  • Dialers
  • Pages that are under construction or not yet launched

To ensure a better user experience and improve your site’s navigational quality, it’s essential to address these issues. Establish a clear, easy-to-follow navigation structure that enables visitors to navigate through your content effortlessly.

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Addressing these potential navigation challenges not only improves the user experience but also enhances the chances of meeting AdSense guidelines.

For further insights into navigation-related policies and guidelines, reviewing the Program policies will provide more detailed information on the requirements and best practices for site navigation and overall user experience. This will assist in aligning your website with AdSense standards and improving the quality of interaction for your site visitors.

Issues with your Traffic Sources

Your website is encountering challenges related to its traffic sources, affecting its eligibility for Google ads placement. Adherence to specific traffic source guidelines is critical for AdSense approval. Certain traffic sources are prohibited, such as participating in paid-to-click programs, sending unsolicited emails, or triggering ad displays through software applications.

Ensuring compliance with Google’s Landing page quality guidelines is essential to address issues related to the sources of your website’s traffic. This includes

  • Guaranteeing that the landing pages align with Google’s quality standards
  • Offering a positive and relevant user experience

For further insight and guidance on maintaining compliance with traffic source guidelines and improving landing page quality, it’s recommended to thoroughly review both the Program policies and the Spam policies for Google web search.

These resources provide detailed information and best practices for maintaining compliance and enhancing the overall quality of traffic sources and landing pages.

By addressing these traffic source concerns and aligning with the prescribed guidelines, your website stands a better chance of meeting AdSense requirements, which in turn fosters a more compliant and fruitful partnership with the AdSense program.

Unsupported Language

A substantial portion of your website’s content is in a language that AdSense does not currently accommodate. AdSense supports specific languages, and if your site predominantly features content in a language outside this supported list, it might not meet the necessary criteria for approval.

One suggested approach to rectify this issue is to consider translating your website’s content into a language that AdSense supports. By translating your content into one of the approved languages and resubmitting your application with the revised site, you enhance the likelihood of meeting the language criteria for AdSense approval.

Alternatively, if you have another website that features content in one of the supported languages, you might consider resubmitting your application with that site instead. Utilizing a site with content in a language compatible with AdSense guidelines can significantly increase the possibility of approval for your AdSense account.

By addressing the language-related concerns and ensuring that your website’s content aligns with the approved languages, you can enhance your site’s eligibility for AdSense, fostering a more successful and compliant partnership within the AdSense program.


Why Google Adsense not approved a new website highlights several crucial factors that need attention for approval. Whether due to insufficient or inadequate content, non-compliance with policies, navigational challenges, issues with traffic sources, or language mismatches, these reasons provide valuable insights into the requirements for a successful AdSense approval.

Addressing these factors with thorough content enhancements, policy adherence, improved navigation, traffic source compliance, and language adjustments will significantly improve the website’s eligibility for AdSense.

By rectifying these issues, my website stands a stronger chance of meeting the stringent criteria set by Google AdSense for a successful partnership, ensuring a more compliant and rewarding experience for both the website and the AdSense program.


Why is my AdSense Getting Rejected?

Many factors could lead to the disapproval of your AdSense application, with one prevalent reason being the existence of a duplicate account. AdSense strictly permits only one account per publisher, and creating a second account contradicts the AdSense Terms and Conditions. It’s essential to note that such duplication violates AdSense policies, resulting in the disapproval of the additional account.

Why is AdSense Approval taking so Long?

Insufficient traffic or audience engagement – Although AdSense doesn’t impose stringent traffic benchmarks, a reasonable volume of organic traffic can bolster your application. If your website lacks adequate traffic or user interaction, it might prolong the review process for your application.

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How many times we can apply for Google AdSense?

Adherence to AdSense policies dictates a singular account per publisher. If you’re encountering challenges and attempting to submit multiple applications to resolve an issue, we’ve outlined guidance below that could assist you in navigating this situation more effectively.

When facing issues that prompt the submission of multiple applications, consider the following guidelines:

  • Thoroughly Review the Initial Application: Before initiating multiple applications, carefully assess the reasons behind the initial rejection. Understand the specific issues that led to the disapproval of your initial application.
  • Address Identified Issues: Focus on rectifying the root causes or issues highlighted in the disapproval notification. Take necessary actions to resolve these concerns comprehensively before considering a reapplication.
  • Seek Assistance: If the rejection reasons are unclear or complex, seek guidance or support through AdSense help resources, forums, or customer support. They can provide valuable insights to address concerns more effectively.
  • Avoid Creating Multiple Accounts: Rather than submitting multiple applications, it’s crucial to resolve the issues on the existing account. Creating multiple accounts can lead to further complications and potential violations of AdSense policies.
  • Wait for Adequate Changes: Once you’ve made necessary adjustments to rectify the identified issues, allow sufficient time for these changes to take effect and positively impact your website.

By following these guidelines and focusing on rectifying issues within the existing application, you increase the likelihood of a successful resolution.

Multiple applications could lead to confusion and are not in compliance with AdSense policies. It’s essential to concentrate on resolving the issues within the original application for a smoother and more compliant application process.

How much does AdSense pay per 1,000 views?

The potential earnings typically range between $0.2 and $2.5 per 1,000 views. This estimate is subject to various factors such as your site’s content, user location, duration of user visits, and the breakdown of devices used. Use the AdSense revenue calculator provided above to estimate potential earnings based on your website’s specifics.

Why my AdSense account is not approved for YouTube?

Your AdSense application might have faced rejection due to multiple reasons, but one of the most prevalent causes is submitting an application that duplicates an existing account. AdSense policies strictly permit only one account per publisher, and creating a second account contradicts the terms and conditions set by AdSense.

How many blogs do you need to get AdSense approved?

AdSense doesn’t set a specific minimum requirement for the number of posts or indexed posts; however, it’s generally recommended to apply under the following conditions:

  • Consistent Posting: Consider applying after maintaining a regular posting schedule for a few months, typically ranging from 3 to 6 months, with at least one post per week.
  • Substantial Content: Aim for around 50 original articles or content posts, each consisting of approximately 800 words or more, structured with complete sentences and paragraphs.

How much does AdSense pay per day?

The earnings you’ll generate are primarily influenced by the level of competition and the Cost Per Click (CPC) within a particular niche. Generally, the commission per click can vary, typically falling between $0.20 and $15. It’s important to note that most niches yield publishers less than $3 per click. However, it’s crucial to keep in mind that certain niches can be considerably more lucrative.


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