In the ever-evolving landscape of social media, staying ahead of the curve is crucial for success. If you’re an avid Instagram user or a business looking to maximize your online presence, you’ve likely noticed a significant shift in the platform’s dynamics. Enter the era where Instagram hashtags are not just a trend but a vital component of conquering the digital realm.

In this blog post, we’ll delve into why Instagram hashtags are now more important than ever and equip you with the knowledge to harness their potential effectively. Whether you’re a seasoned Instagrammer or just starting, get ready to elevate your social media game and witness the impact of strategic hashtag use.

Unlocking Instagram Hashtag Secrets

Let’s embark on a journey to unravel the secrets behind making the most of Instagram hashtags in today’s dynamic online landscape.

Mastering Instagram Hashtags for Business Growth

Have you heard about Instagram’s latest game-changer? They’ve introduced a cool feature called hashtags following, and it’s a big deal. Now, you can follow your favorite Instagram hashtags to see related images and videos in your feed. This isn’t just exciting news; it’s a golden opportunity for businesses aiming to shine on Instagram.

The big question: Are you making the most of hashtags on Instagram?

With this new feature, users can skip following specific businesses and brands. Instead, they can follow their favorite hashtags for a more diverse content experience. It might seem like a challenge to grow your followers but don’t worry. If you know the art of using Instagram hashtags effectively, you can still achieve fantastic results.

Curious to boost your Instagram game? Here’s everything you need to know about using hashtags on Instagram:

Prioritizing Quality Over Quantity on Instagram

If you’ve heard the buzz about the new hashtag following feature on Instagram, you might be thinking about loading up your posts with tons of super popular Instagram hashtags – the ones with millions of posts. But, here’s the catch: just using those hashtags doesn’t guarantee your posts will show up in your followers’ feeds.

Instagram is onto the possibility of spam overload with this new feature. So, they’re working round the clock using their algorithm to filter out spammy posts and block the folks behind them, according to TechCrunch.

TechCrunch also found out that Instagram is being picky about what appears in people’s feeds. When they asked Instagram about it, they learned that posts are chosen based on their quality and how recently they were shared.

But here’s the cool part – you have some control too. If you see a post in your feed that you’re not into, you can click “don’t show for this hashtag.” Instagram learns from this and adjusts what shows up in your main feed based on your preferences.

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In a nutshell, spamming your posts with popular Instagram hashtags won’t do you any favors. It might even get your content blocked from people’s feeds. To make the most of this new feature, focus on creating top-notch content first and foremost. Quality over quantity is the key!

Use Hashtags Wisely: Still Quality Over Quantity

When it comes to the new hashtag-following feature on Instagram, the temptation to max out the 30-hashtag limit per post can be hard to resist. But here’s the scoop: using all 30 hashtags might not be the golden ticket.

Many tests have been conducted to figure out the sweet spot, and surprise – it’s not 30. While the numbers may vary a bit, most studies suggest that using around 6-11 hashtags per post can spark the most engagement on Instagram.

Sure, 30 hashtags can give your post a massive reach, but here’s the catch – not everyone reached is genuinely interested in what you’re sharing. And here’s another twist: Instagram’s algorithm, the magic behind what shows up in people’s feeds, might see your 30 hashtags as spam.


Your audience might miss out on your posts. The latest test I stumbled upon, thanks to Agorapulse’s Social Media Lab project, suggests that hitting the sweet spot with around 7-8 hashtags tends to rake in the most likes.

But don’t just take their word for it – experiment! Try out different numbers of hashtags to see what works best for your unique account. Remember, it’s not about quantity; it’s about using Instagram hashtags wisely for maximum impact.

Build an Effective Instagram Hashtag Strategy

When it comes to selecting the perfect hashtags for your Instagram posts, it might be tempting to go big – opting for those mega-popular ones with millions of posts. After all, they promise the widest reach, right?

Well, not so fast. The truth is, that relying solely on super-popular Instagram hashtags might not be the winning strategy. Here’s why:

  • Broad vs. Targeted Audience: Using extremely popular Instagram hashtags casts a wide net, reaching a vast but generic audience. In the realm of social media marketing, the quality of your followers and engagement matters more than sheer quantity. Those engaged and interested followers are the ones likely to become your customers.
  • Fierce Competition for Top Hashtags: Top hashtags are like crowded marketplaces – the competition is fierce. Now that people can follow hashtags, your post’s chance of making it into their feeds diminishes, especially with top hashtags boasting millions of posts. Even top-notch content can get lost in the shuffle, and only the absolute best (or luckiest) make it to Instagram feeds.

So, what’s the winning strategy?

Consider this balanced approach:

  • Maximum of 2 popular hashtags with millions of posts: Cast a wide net, but don’t rely solely on the giants.
  • A few middle-of-the-road hashtags, with hundreds of thousands of posts: Opt for hashtags that strike a balance – not too crowded, not too quiet.
  • 2-4 highly targeted, niche keywords: Laser-focus on your specific audience with niche hashtags, increasing the chances of your posts being seen by the right people.
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By diversifying your hashtag game, you’re strategically targeting different groups for different reasons. Using Instagram hashtags with fewer posts gives your content a better chance of being seen by those following the hashtags you’ve cleverly chosen. Remember, in the world of Instagram, it’s not about quantity; it’s about making every hashtag count.

Create a Winning Instagram Branded Hashtag

In the ever-evolving landscape of Instagram, adapting to new features is key for both users and businesses. One such game-changing feature is the ability to follow hashtags, which, while fantastic for users, can lead to fewer followers for individual accounts.

To navigate this shift and maintain a strong connection with your audience, it’s wise to carve out your own space with a branded hashtag. Here’s how to do it right:

  • Make it Short and Sweet: Keep your Instagram hashtag concise and easy to remember. Short hashtags are more likely to catch on and be used by your audience.
  • Completely Unique: Ensure that your branded hashtag is distinct and not already in wide use. A unique hashtag sets your brand apart and avoids confusion with unrelated content.
  • Brand Incorporation: Ideally, weave your brand name (or a recognizable part of it) into the Instagram hashtag. This not only reinforces brand identity but also makes it unmistakably yours.
  • Bonus Tip: Encourage User-Generated Content (UGC): Take your branded Instagram hashtag to the next level by encouraging your followers to create and share content using it. UGC not only boosts engagement but also expands the reach of your brand.


The introduction of the hashtag-following feature on Instagram is a game-changer for both marketers and users. Users now have a more streamlined way to discover great content, eliminating the need for constant hashtag searches.

For marketers and businesses, this presents a fresh avenue to connect with their target audience and enhance overall results on Instagram. So, seize the opportunity, create your branded Instagram hashtag, and let the Instagram journey unfold with new possibilities for success.


How Do I Choose a Hashtag on Instagram?

First and foremost, check out the influencers and accounts you’re currently following. Take note of the hashtags they frequently use – this easy method provides valuable insights into popular and relevant tags within your interests.

Another effective approach is to kickstart your creativity by brainstorming different Instagram hashtags. Once you’ve compiled a list, type them into the Instagram search bar.

Watch as Instagram suggests related hashtags, unveiling a spectrum of options that align with your content and audience. In these two straightforward ways, you’ll unlock a world of hashtags to elevate your Instagram game.

How Does Hashtag Work?

Hashtags play a vital role in organizing conversations, grouping similar discussions to make it easy for people to discover content that resonates with their interests. Once a hashtag is shared, it transforms into a clickable and searchable link.

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For instance, on TikTok, clicking on #InstaLove unveils a collection of all the videos and pictures published on the platform under that specific hashtag. Instagram hashtags essentially act as bridges, connecting users to a curated stream of content that matters most to them.

Do Hashtags Increase Followers?

In 2023, leveraging the right Instagram hashtags proves to be a potent strategy for expanding your follower base and increasing the visibility of your posts.

However, achieving impactful results requires a strategic and thoughtful approach to how you employ hashtags on the Instagram platform. It’s not just about using Instagram hashtags; it’s about using them with purpose and consideration to unlock their full potential for your Instagram success.

What Kind of Hashtag Should You Use?

When creating hashtags, opt for brevity and memorability. The best hashtags are short and easy to recall. Choose hashtags that are both relevant and specific to ensure they resonate with your audience. Avoid overly obscure hashtags, as they may be challenging for others to discover and are less likely to be adopted by fellow social media users.

Lastly, exercise restraint in the number of Instagram hashtags you employ, aiming for a focused and purposeful selection rather than overwhelming your content with an excessive quantity. Quality over quantity is key for hashtag effectiveness.

How to Know What’s Trending on Instagram?

When you visit your profile page, you might notice the prompt “See what’s trending on Reels.” Simply tap the button to dive into the Reels Trends destination. Here, you’ll have the opportunity to explore: Trending Audio: Immerse yourself in the newest and most popular audio content. Hear what’s capturing the attention of Instagram users and stay updated on the latest trends in the Reels community.

How Many Hashtags Should I Use on Instagram?

While Instagram allows up to 30 hashtags in post captions, the Instagram Creators account suggests a more focused approach. To optimize engagement and maintain clarity, they recommend adhering to a 3-5 hashtag limit in captions.

Striking a balance ensures that your content remains impactful and easily navigable for your audience. Remember, it’s not just about the quantity but the strategic use of Instagram hashtags that resonates most effectively with your followers.


Akinpedia is a passionate and knowledgeable author with a strong background in technology and business; he brings a wealth of expertise and insights to his writing.

With a keen eye for detail and a commitment to accuracy, Akinpedia ensures his articles are thoroughly researched and fact-checked. His dedication to providing reliable information shines through in every piece he writes.

Beyond his expertise, Akinpedia is a passionate advocate for the positive impact of technology on society and businesses. He believes in the power of innovation and strives to inspire readers to embrace technological advancements and harness them for growth and success.

When Akinpedia is not writing, he enjoys staying updated with the latest technological developments, attending industry conferences, and engaging in insightful discussions with fellow professionals. His continuous pursuit of knowledge ensures that his writing remains fresh, relevant, and impactful.
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