As we usher in the new year, many individuals find themselves in the contemplative phase of assessing their real estate goals. Whether the objective is to secure a new residence, venture into real estate investments, or diversify one’s financial portfolio, the pivotal factor lies in formulating well-defined real estate goals and implementing effective strategies.

In the following discourse, we will delve into diverse methodologies for realizing your real estate goals and furnish practical insights to transform your aspirations into tangible achievements. Let’s explore the multifaceted landscape of real estate pursuits and equip ourselves with the knowledge and tools needed to navigate the path to success in the realm of property ownership and investment.

What is Your Real Estate Goal and Why

Clarifying the motivation behind your real estate goals is paramount in ensuring a well-informed and strategic approach. The reasons behind your decision to delve into the realm of real estate could vary widely.

Achieve Your Real Estate Goals

Are you looking to secure a property for your child’s future, with a long-term vision of providing a stable foundation?

Perhaps your focus is on potential resale value, aiming to capitalize on property appreciation. Alternatively, you might be interested in generating rental income and viewing real estate as a means of establishing a passive revenue stream.

Some individuals may opt for short-term leasing strategies, considering the flexibility it provides. By explicitly defining the purpose behind your real estate endeavors, you lay the foundation for tailoring your approach to align with your specific goals.

This clarity empowers you to make well-informed decisions at each stage of the process, whether it involves property selection, financing options, or the overall investment strategy. Understanding the “why” behind your real estate goals is the compass that guides you on a purposeful journey towards achieving your objectives.

Below are a few examples;

Buy for Your Child’s Future

Investing in a property to secure your child’s future is a commendable and forward-thinking strategy that inherently involves a long-term perspective. To maximize the benefits of such an investment, careful consideration of various factors is essential.

Selecting the right location plays a pivotal role in the success of this endeavor. Look for areas with evident growth potential, as property values tend to appreciate over time in such locations. Assess the neighborhood’s infrastructure, amenities, and overall community atmosphere.

Proximity to quality schools is particularly crucial, ensuring that your child has convenient access to educational institutions of repute. Staying informed about the locality’s future development plans can provide valuable insights into potential appreciation and improvements in the area.

This foresight allows you to make a well-informed decision about the property’s growth prospects, aligning with your objective of securing a promising future for your child. When purchasing a property for your child’s future, meticulous research and a strategic approach are key.

By choosing a location with growth potential and considering factors such as nearby educational institutions and community amenities, you set the stage for a long-term investment that not only provides a comfortable living environment but also serves as a valuable asset for the future well-being of your child.

Buy and Resell Later (Land Banking)

Land banking is a strategic investment approach that entails acquiring land with the anticipation of selling it at a higher price in the future. This investment strategy hinges on the principle that certain areas may undergo significant development and experience an appreciation in value over time.

To effectively engage in land banking, conducting thorough research on areas with the potential for future development is paramount. One critical aspect of this research involves identifying regions where economic growth, urban expansion, or infrastructural developments are anticipated.

Municipal plans, zoning regulations, and proposed infrastructure projects can provide valuable insights into the future development trajectory of an area. Analyzing these factors helps investors make informed decisions about which parcels of land are likely to witness substantial appreciation.

Additionally, assessing the overall economic health and growth trends of a locality is crucial. Areas with a history of sustained economic development and a favorable business environment often present attractive opportunities for land banking.

Consideration of demographic trends, population growth, and employment opportunities can also contribute to a comprehensive understanding of an area’s potential for appreciation. Successful land banking involves a proactive and well-informed approach.

By researching areas with future development potential and understanding the various factors that contribute to land value appreciation, investors can position themselves strategically to capitalize on the anticipated increase in land value over time.

Buy, Build, and Rent

For individuals aiming to generate rental income, a viable strategy involves acquiring a property, developing it, and subsequently renting it out. This approach necessitates a thorough analysis of the rental market and a keen understanding of tenant preferences within the chosen location.

To embark on this path, it’s crucial to conduct a comprehensive assessment of the local rental market dynamics. This includes studying rental trends, vacancy rates, and the demand for various types of properties in the area.

Factors such as proximity to amenities, public transportation, and job centers can significantly influence the appeal of a rental property. The development phase should be approached with careful consideration of both current and future tenant needs.

Understanding and incorporating features that align with tenant preferences, such as modern amenities, energy efficiency, and practical layouts, can enhance the property’s attractiveness and rental potential. Financial feasibility is a key aspect of this strategy.

A detailed cost-benefit analysis, encompassing acquisition costs, development expenses, and potential rental income, should be conducted. This analysis helps in determining the overall profitability and return on investment of the rental property.

The success of the property development and rental income strategy relies on a combination of market knowledge, insight into tenant preferences, and prudent financial planning. By carefully analyzing the rental market dynamics and tailoring the property to meet the needs and desires of potential tenants, investors can position themselves for a successful venture in the realm of rental income generation.

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Buy for short-term rental

Seizing the opportunity presented by the burgeoning trend of short-term rentals involves strategically investing in properties tailored to meet the demands of this dynamic market. This approach can be particularly lucrative in popular tourist destinations or areas characterized by high demand for short stays.

To capitalize on this trend, identifying locations with a robust tourist influx or a strong demand for temporary accommodations is essential. Popular tourist destinations often attract a steady stream of visitors seeking short-term rentals, making them prime areas for investment.

Additionally, areas with vibrant cultural attractions, events, or business activities can also be lucrative for short-term rental investments. Understanding the preferences and expectations of short-term renters is crucial in shaping the property to cater to their needs.

Furnishing and equipping the property for comfort and convenience, as well as ensuring it complies with local regulations for short-term rentals, are important considerations. Leveraging online platforms and marketing strategies that target short-term rental audiences can enhance the property’s visibility and booking potential.

Platforms like Airbnb, VRBO, or other vacation rental websites are popular avenues for reaching potential short-term tenants. By strategically aligning investments with the growing trend of short-term rentals and selecting properties in areas with high demand, investors can tap into a dynamic market, potentially realizing significant returns on their investment.

The key lies in staying attuned to market trends, understanding tenant preferences, and adapting to the evolving landscape of the short-term rental industry.

Buy and Build

If you possess a distinct vision for a particular type of property, contemplating the purchase of a suitable plot and embarking on the construction of a custom home can be a highly rewarding approach. This method empowers you to craft a residence precisely aligned with your preferences and unique requirements.

The initial step involves identifying a plot of land that not only meets your spatial and environmental criteria but also adheres to local zoning regulations and building codes. Once a suitable location is secured, the custom home construction process can begin.

Constructing a custom home allows you to have a hands-on role in the design, layout, and selection of materials. You have the freedom to personalize every aspect, from the architectural style and room configurations to the interior finishes and amenities.

This level of customization ensures that the final product is a true reflection of your vision and lifestyle. Engaging with architects, builders, and other professionals throughout the construction process is crucial to ensuring that your vision is brought to life efficiently and within budget.

Collaborating closely with these experts helps navigate potential challenges and ensures that the final result aligns with your expectations.

While the process of building a custom home may involve more time and decision-making compared to purchasing an existing property, the result is a home that not only fulfills your specific vision but also offers a sense of pride and ownership in a space that is uniquely yours.

Buy for Commercial Purposes

Delving into the realm of commercial real estate presents a multitude of opportunities, encompassing retail spaces, offices, warehouses, and more. To make informed investment decisions, it is crucial to identify the type of commercial property that aligns with your goals and exhibits the potential for steady returns.

Begin by conducting a comprehensive analysis of your investment objectives and risk tolerance. Different types of commercial properties offer varying levels of stability and returns. Retail spaces, for instance, may be influenced by consumer trends and economic conditions, while office spaces may be impacted by market demand for business locations.

Warehouses, on the other hand, can be influenced by the growth of e-commerce and logistics industries. Consider the local market dynamics and economic trends of the area in which you intend to invest. Assess the demand for specific types of commercial properties and analyze factors such as population growth, business expansion, and infrastructure development.

Proximity to transportation hubs and accessibility can significantly impact the appeal and potential returns of commercial real estate. Evaluate the financial aspects of potential investments, including property acquisition costs, maintenance expenses, and potential rental income.

Diversifying your commercial real estate portfolio may also be a strategic move to mitigate risk and enhance overall stability. Exploring opportunities in commercial real estate requires a thorough understanding of your goals, market dynamics, and financial considerations.

Identifying the type of commercial property that aligns with your objectives and exhibits potential for steady returns is essential for making sound investment decisions in this dynamic and rewarding sector.

Set Specific Goals: Location Matters

When establishing real estate goals, precision is paramount. Opt for specificity in your objectives, starting with the careful selection of a location that aligns seamlessly with your investment goals. Deliberately considering areas that are making headlines or undergoing substantial development is a strategic approach, as these locations often offer excellent investment opportunities.

Choosing a location with current buzz or ongoing development projects signifies an area with heightened potential for growth and appreciation. Stay informed about regions that are garnering attention in the real estate market due to economic revitalization, urban expansion, or infrastructure improvements.

Such areas may present attractive opportunities for both short-term and long-term investments. Researching and monitoring market trends, news, and development plans can provide valuable insights into the trajectory of a specific location.

Look for indicators of positive growth, such as increased job opportunities, improved amenities, and rising property values. This information aids in making well-informed decisions that align with your financial objectives and overall real estate strategy.

Setting specific real estate goals involves more than just envisioning the type of property you want; it requires a strategic choice of location. By targeting areas that are in the spotlight or undergoing significant development, you position yourself to capitalize on emerging opportunities and enhance the likelihood of achieving your investment objectives.

Budgeting Strategies

Set 25% Rule

Establishing a 25% rule for your finances involves allocating a specific portion of your income, approximately 25%, towards property-related expenses. This strategic approach ensures that a substantial and manageable proportion of your earnings is dedicated to covering the various costs associated with property ownership.

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By adhering to the 25% rule, you create a structured financial plan that allows for the effective management of your property-related expenses. These expenses can encompass a range of items, including mortgage payments, property taxes, insurance, maintenance, and other associated costs.

This rule serves as a guideline to help maintain a balanced budget, preventing overextension of financial resources and promoting fiscal responsibility. It ensures that a significant portion of your income remains available for other essential living expenses, savings, and discretionary spending, contributing to overall financial stability.

Adopting the 25% rule requires a comprehensive understanding of your total income and a realistic assessment of your property-related obligations. It enables you to plan for both expected and unexpected costs, fostering financial resilience and prudent management of your real estate investments.

Set a Timeline

Setting a timeline is a crucial step in the pursuit of your real estate goals. By establishing a realistic timeframe, you provide yourself with a structured roadmap that fosters focus and accountability throughout the entire process.

Begin by clearly defining your real estate objectives, whether it’s acquiring a property, investing in real estate, or reaching a specific financial milestone. Once your goals are articulated, break them down into smaller, achievable tasks.

Assign timeframes to each task, considering factors such as property search, financial preparations, due diligence, and any necessary paperwork or approvals. Ensure that your timeline is realistic and takes into account external factors such as market conditions, financing processes, and potential delays that may arise during property transactions.

Be flexible but also committed to adhering to the established schedule. Regularly review and reassess your timeline to track your progress and make adjustments if needed. This iterative process ensures that your goals remain attainable, and you can adapt to any changes in circumstances or market conditions.

A well-defined timeline serves as a valuable tool to keep you on track, motivated, and accountable as you work towards achieving your real estate aspirations. It transforms your goals into a structured plan with actionable steps, increasing the likelihood of success.

Emotion Free Decision Making

Real estate transactions often come with emotional undertones, and it’s crucial to maintain a level-headed approach, particularly during negotiations. Detaching emotionally from the process is essential for making sound decisions.

When negotiating, staying objective, adhering to your budget, and basing decisions on careful analysis rather than emotions are key. Emotional detachment enables you to approach negotiations with a clear and rational mindset.

It allows you to assess the deal objectively, considering factors such as property value, market conditions, and potential returns on investment. This analytical approach helps prevent impulsive decisions that may not align with your financial goals.

Setting a budget beforehand is a critical step in maintaining objectivity during real estate transactions. Clearly defining your financial limits provides a framework for negotiations, helping you avoid overcommitting or succumbing to external pressures.

This disciplined approach contributes to a more strategic and financially prudent decision-making process. When emotions run high, taking a step back to reassess the situation and revisit your initial analysis can be beneficial. This pause allows for a fresh perspective, ensuring that decisions are made based on a thorough understanding of the transaction’s merits rather than emotional impulses.

In the emotionally charged realm of real estate transactions, maintaining objectivity is paramount. Sticking to your budget and making decisions grounded in careful analysis rather than emotions not only safeguards your financial interests but also positions you for successful and rational negotiations.

Negotiate Wisely

Bulk Purchases

When contemplating bulk purchases in real estate, adopting a strategic negotiation approach is key to securing favorable terms. Engaging in strategic negotiations during bulk transactions can open doors to discounts and additional perks that enhance the overall value of the investment.

One effective strategy is to conduct thorough research on the seller’s motivations and the current market conditions. Understanding the seller’s perspective, whether they are motivated by a quick sale, clearing inventory, or other factors, provides valuable insights that can be leveraged during negotiations.

Additionally, being well-informed about market trends and comparable property prices strengthens your negotiating position. Highlighting the advantages of a bulk purchase, such as the convenience it offers to the seller and the potential for a quick and streamlined transaction, can be persuasive.

Demonstrating a strong commitment to the deal and presenting a clear plan for the efficient completion of the transaction can instill confidence in the seller, potentially leading to more favorable terms. Negotiating not only the purchase price but also other aspects, such as financing terms, closing timelines, or any included amenities, allows for a more comprehensive approach.

Bulk purchases often present opportunities to secure unique concessions or benefits that may not be available in individual transactions. Strategic negotiation in the context of bulk purchases involves a combination of research, effective communication, and a clear understanding of the value proposition.

By skillfully navigating these negotiations, investors can maximize the benefits of bulk buying, ultimately securing terms that align with their investment goals.

Utilize Payment Plans

Exploring payment plans provided by sellers or developers is a prudent strategy that can make property acquisition more manageable and align with your financial capabilities. Opting for a well-structured payment plan offers flexibility and can ease the financial burden associated with real estate purchases.

When considering a property, inquire about any available payment plans offered by the seller or developer. These plans may include installment options, staggered payments, or other arrangements that spread the financial commitment over an extended period.

This approach allows you to secure the property while maintaining better control over your cash flow. Negotiating a payment plan that suits your financial circumstances is often possible. Engage in discussions with the seller or developer to understand the options and tailor a payment plan that aligns with your budget and preferences. This collaborative approach can lead to a more favorable agreement for both parties.

Payment plans are particularly beneficial for buyers who may not have access to immediate large sums of money but still want to capitalize on a valuable real estate opportunity. By breaking down the total cost into manageable installments, you can navigate the acquisition process with greater ease and financial stability.

In summary, exploring and leveraging payment plans offered by sellers or developers is a practical approach to making real estate acquisitions more feasible and aligned with your financial capabilities. It enables you to secure the property you desire while spreading the financial commitment over a period that suits your budgetary constraints.

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Realtor Relationships

Fostering a positive relationship with a realtor can play a pivotal role in achieving your real estate goals. Realtors bring valuable market insights, negotiation skills, and a wealth of experience that can guide you through the complexities of real estate transactions.

Establishing clear communication and trust with your realtor is fundamental. By openly expressing your goals, preferences, and budget constraints, you empower your realtor to tailor their guidance to your specific needs.

This collaborative approach ensures that the realtor can provide you with relevant property options and strategic advice aligned with your objectives. Realtors possess in-depth knowledge of local real estate markets.

Leveraging this expertise allows you to make informed decisions based on current trends, property values, and potential investment opportunities. A positive relationship with a realtor ensures you stay well-informed about market dynamics, enabling you to act decisively when opportunities arise.

Negotiation skills are a hallmark of experienced realtors. Building a positive rapport with your realtor allows you to benefit from their ability to negotiate effectively on your behalf. Whether you are buying or selling, having a realtor with strong negotiation skills enhances the likelihood of securing favorable terms and outcomes.

Furthermore, a positive relationship with your realtor goes beyond individual transactions. It lays the groundwork for a long-term partnership, ensuring that you have a trusted advisor for future real estate endeavors. As your goals evolve, your realtor can continue to provide valuable insights and support.

Building a positive relationship with a realtor is an investment in the success of your real estate endeavors. Their market insights, negotiation prowess, and guidance can be instrumental in navigating the complexities of real estate transactions and achieving your goals with confidence.

In Conclusion

To achieve your real estate goals this year, a comprehensive approach involving strategic planning, informed decision-making and a clear understanding of your objectives is paramount. Whether your focus is on securing a property for your child’s future, engaging in land banking, or venturing into commercial real estate, these strategies can serve as guiding principles on your path to success.

Begin by setting specific and measurable goals that align with your overall vision. Clearly define your objectives, whether it’s purchasing a home for your child, strategically investing in land, or exploring opportunities in the commercial real estate sector. This clarity will serve as the foundation for your decision-making process.

Budgeting wisely is a crucial aspect of realizing your real estate goals. Assess your financial situation, set realistic budgets, and consider factors such as property-related expenses, potential returns on investment, and any financing requirements. This disciplined financial approach ensures that you make sound investment decisions within your means.

Leveraging professional relationships, especially with real estate agents, financial advisors, and other industry experts, can provide valuable insights and support. Collaborate with professionals who understand your goals and can offer expert advice tailored to your specific needs. Their expertise can contribute significantly to your informed decision-making process.

Stay abreast of market trends, conduct thorough research on the areas of interest, and remain adaptable to changing conditions. By staying informed, you position yourself to capitalize on emerging opportunities and make well-informed decisions in the dynamic real estate landscape.

Achieving your real estate goals this year requires a combination of strategic planning, budgeting, and leveraging professional relationships. By setting specific objectives and adhering to these guiding principles, you can transform your property aspirations into tangible achievements.


What is a Goal in Real Estate?

Real estate agents establish goals to steer the direction of their careers, both in the short and long term. These objectives may be measurable, such as a targeted number of sold properties, or they can be more personalized, reflecting individual aspirations and growth.

What is the Main Aim of a Real Estate Company?

To acquire, purchase, receive, lease, rent, engage in hire-purchase agreements, maintain ownership of, own, enhance, utilize, and manage various assets and real estate properties, as well as derive profit from such assets.

What are the Purposes of Real Estate?

Real estate refers to a type of real property, signifying ownership of a tangible asset affixed to a specific piece of land. This asset may serve residential, commercial, or industrial purposes and commonly encompasses all resources situated on the land, including water or minerals.

What are 3 Common Types of Real Estate Goals?

There are three primary categories of goals: process goals, performance goals, and outcome goals.

  • Process goals involve specific actions or ‘processes’ of performing. For instance, setting a goal to study for 2 hours after dinner every day is an example of a process goal.
  • Performance goals are established based on personal standards. These goals are focused on achieving a certain level of proficiency or competence in a particular task or activity.
  • Outcome goals, on the other hand, are centered around winning or achieving a specific result. These goals are often associated with the outcome or accomplishment of a given endeavor.

What is the Goal of a Marketing Plan for Real Estate?

A real estate marketing plan serves as a written guide for investors to promote themselves and their businesses. This comprehensive document outlines the strategies and tactics they intend to employ, detailing the actions, methodologies, and individuals involved in the process.

This marketing plan is a crucial element for success in the real estate industry, serving as the primary source for generating leads and fostering business growth. By clearly articulating what will be done, how it will be done, and who will be involved, investors can effectively navigate the competitive real estate landscape and capitalize on opportunities to expand their business.

What are the Objectives of a Real Estate Marketing Plan?

A successful real estate marketing plan is characterized by a well-defined strategy, clear objectives, and a deep understanding of the market. It serves as a comprehensive blueprint for all marketing endeavors, specifically aimed at identifying the ideal buyer.

Maintaining a strong track record is crucial, as it not only distinguishes you within the industry but also positions you to secure additional listings consistently. By incorporating these elements into your marketing plan, you can effectively navigate the real estate landscape, attract the right buyers, and cultivate a reputation that contributes to sustained success in winning listings.


Dennis Isong is a top realtor in Lagos with several awards. If you are looking for a trustworthy realtor in Lagos, Nigeria, especially if you are a Nigerian in the Diaspora hoping to own property in Lagos, Nigeria, stress-free, then talk to Dennis Isong. For questions, WhatsApp or call 2348164741041.
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