Search engine optimization (SEO) drives organic website traffic in digital marketing. A key component of any successful SEO strategy is keyword research, competitor analysis, and tracking website performance. SEMrush has long been a popular choice among marketers for its comprehensive suite of tools. However, there are several excellent alternatives available that can provide similar functionalities at no cost.

This article will explore the best free SEMrush alternatives and compare their features and capabilities.

Why Look for SEMrush Alternatives?

SEMrush is undeniably a powerful and feature-rich SEO tool that provides valuable insights and analysis. However, there are several reasons why one might seek alternatives to SEMrush.

Best Free SEMrush Alternatives

Let’s explore some of these reasons:

  • Cost: One of the primary factors that lead individuals or small businesses to look for alternatives is the pricing of SEMrush. The premium features and extensive data SEMrush provides come at a higher cost, making it less affordable for those with limited budgets or just starting their SEO journey.
  • Specific Needs: Different businesses and individuals have unique requirements regarding SEO tools. While SEMrush offers many features, some users may only need specific functionalities for their SEO strategy. In such cases, opting for a more focused alternative that caters to their specific needs can be a more cost-effective solution.
  • Learning Curve: SEMrush is a comprehensive tool with many features and functionalities. For users new to SEO or with limited experience with such tools, the learning curve associated with SEMrush can be steep. Seeking alternatives with a more user-friendly interface and simpler workflows can help ease learning.
  • Overlapping Features: In some cases, users may find that they are already utilizing other tools that provide similar features to SEMrush. Investing in redundant tools can lead to unnecessary costs and complexity in managing multiple platforms. Exploring alternatives that complement their existing toolset can streamline their workflow and minimize expenses.
  • Fresh Perspectives: Trying out different SEO tools and platforms can give marketers fresh perspectives and insights. Each tool has unique algorithms, methodologies, and data sources, which can result in varying recommendations and analyses. Exploring alternatives to SEMrush can offer new angles and approaches to SEO optimization.

Individuals and businesses can decide whether to continue with SEMrush or explore alternative SEO tools by considering these factors. It is essential to evaluate the specific needs, budget constraints, and desired functionalities to find the most suitable solution that aligns with their goals and resources.

Best Free SEMrush Alternatives

While SEMrush is undoubtedly a powerful tool, its premium pricing can be a deterrent for individuals or small businesses with limited budgets. Fortunately, free alternatives offer valuable insights and analysis, enabling marketers to optimize their SEO efforts without breaking the bank.

Let’s dive into some of the top options available.

Google Keyword Planner

 Best Free SEMrush Alternatives

Google Keyword Planner is an essential tool for keyword research. It allows users to discover relevant keywords, assess search volumes, and analyze their competitiveness. This information helps marketers identify target keywords and plan their content strategy accordingly.

With its integration with Google Ads, the tool provides insights into bid estimates and ad performance. Content marketers and SEO professionals widely use Google Keyword Planner due to its robust features and the accuracy of the data provided.

Marketers can uncover a wealth of information by entering specific keywords or phrases related to their niche. The tool displays search volume trends and keyword suggestions and estimates advertising campaign bid prices.

Not only does Google Keyword Planner assist in identifying popular keywords, but it also helps in understanding the level of competition for each keyword. Marketers can gauge the competitiveness of a keyword by examining its average monthly searches and the number of advertisers bidding on it. This valuable information lets content creators decide which keywords to target and optimize their content accordingly.

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Furthermore, Google Keyword Planner aids in expanding keyword ideas. By entering a primary keyword or URL related to their niche, marketers can discover additional keyword variations and long-tail keywords that can be incorporated into their content strategy. It helps diversify keyword targeting and capture a wider range of relevant search queries.

In addition to keyword research, Google Keyword Planner allows users to access historical statistics and insights into search volume trends. This feature is useful for identifying seasonal trends or fluctuations in search interest for specific keywords. By understanding these patterns, marketers can tailor their content and promotional efforts to align with the interests and needs of their target audience at the right time.

In summary

Google Keyword Planner is a powerful and indispensable tool for content marketers and SEO professionals. Its comprehensive keyword research features, search volume insights, and competition analysis capabilities empower marketers to optimize their content strategy and improve their website’s organic visibility. By leveraging the valuable data from Google Keyword Planner, marketers can stay ahead of the competition and drive targeted website traffic.


 Best Free SEMrush Alternatives

Ubersuggest, created by Neil Patel, is another fantastic free alternative to SEMrush. It offers many SEO features, including keyword research, backlink analysis, competitor research, and content ideation. The tool provides data on search volume, keyword difficulty, and related keyword suggestions, empowering marketers to optimize their content and rank higher in search engine results.

One of the standout features of Ubersuggest is its comprehensive keyword research functionality. Marketers can enter their target keyword or domain and gain valuable insights into search volume, trends, and keyword difficulty. It helps them understand the demand and competition associated with specific keywords, enabling them to make informed decisions about their content strategy.

In addition to keyword research, Ubersuggest offers a powerful backlink analysis feature. Marketers can analyze their competitors’ backlink profiles and identify opportunities to acquire high-quality backlinks. By understanding the backlink landscape in their industry, marketers can develop effective link-building strategies and improve their website’s authority and visibility.

Furthermore, Ubersuggest provides a detailed competitor analysis. Marketers can enter a competitor’s domain and gain insights into their top-performing pages, organic keywords, and traffic estimations. This information allows marketers to identify gaps in their strategy and develop content that outperforms their competitors.

Ubersuggest’s content ideation feature is another valuable asset for marketers. By entering a keyword, marketers can generate ideas for blog posts, articles, or other forms of content. The tool provides popular topics and headlines related to the keyword, helping marketers brainstorm engaging and relevant content ideas.

Ubersuggest offers a user-friendly interface and powerful features that can significantly enhance a marketer’s SEO efforts. With its comprehensive keyword research, backlink analysis, competitor research, and content ideation capabilities, Ubersuggest is an excellent choice for marketers looking to optimize their content and improve their website’s search engine rankings.

Moz Keyword Explorer

Best Free SEMrush Alternatives

Moz Keyword Explorer is a popular choice among SEO professionals. While it offers a limited number of free daily searches, it provides valuable insights into keyword difficulty, search volume, and organic click-through rates.

The tool also suggests related keywords and provides an overview of the organic search results page, enabling marketers to analyze the competition and identify opportunities for improvement. Moz Keyword Explorer’s keyword difficulty feature is particularly beneficial for marketers. It assesses the competitiveness of a keyword on a scale from 1 to 100, with higher scores indicating greater difficulty.

This information helps marketers gauge the feasibility of targeting specific keywords and adjust their strategy accordingly. Marketers can optimize their content by focusing on keywords with a lower difficulty score for better chances of ranking high in search engine results.

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Another useful feature of Moz Keyword Explorer is its search volume data. Marketers can gain insights into a particular keyword’s average monthly search volume, allowing them to understand its popularity and potential reach. This information helps marketers prioritize their keyword-targeting efforts and focus on terms that have higher search volumes and greater audience demand.

Moz Keyword Explorer also provides valuable suggestions for related keywords. Marketers can discover additional keyword variations and synonyms they may not have initially considered. By incorporating these related keywords into their content, marketers can broaden their reach and capture a wider audience.

Additionally, Moz Keyword Explorer offers a detailed analysis of the organic search results page for a given keyword. Marketers can view key metrics such as organic click-through rates (CTR), the presence of featured snippets or ads, and the top-ranking pages. This information allows marketers to understand the competition and optimize their content strategy accordingly.

In summary

Moz Keyword Explorer is a powerful tool for keyword research and competitive analysis. Its keyword difficulty assessment, search volume data, related keyword suggestions, and organic search results analysis provide valuable insights for marketers to optimize their content and improve their website’s visibility in search engine rankings. By leveraging the features offered by Moz Keyword Explorer, marketers can make data-driven decisions and achieve better SEO results.

Ahrefs Keyword Generator

Best Free SEMrush Alternatives

Ahrefs Keyword Generator is a robust tool that offers comprehensive keyword research capabilities. While it has limitations in its free version, it provides valuable insights into keyword ideas, search volumes, and keyword difficulty. Marketers can leverage this tool to discover relevant keywords, analyze their potential, and optimize their content strategy for better search engine rankings.

One of the standout features of Ahrefs Keyword Generator is its ability to generate many keyword ideas. Marketers can enter a seed keyword or topic; the tool will list related keywords and their search volumes. This feature helps marketers explore various keyword options and identify specific terms to target in their content.

In addition to keyword suggestions, Ahrefs Keyword Generator provides data on search volume, enabling marketers to understand the popularity and demand for specific keywords. Marketers can prioritize their efforts by focusing on keywords with higher search volumes and creating content aligning with user searches.

Furthermore, Ahrefs Keyword Generator offers insights into keyword difficulty. Marketers can assess the level of competition associated with each keyword, helping them determine the feasibility of ranking for those terms. This data empowers marketers to select keywords with good competition, allowing them to optimize their content strategy and increase their chances of ranking higher in search engine results.

Ahrefs Keyword Generator also provides additional information for each keyword, such as the number of clicks generated by organic search results and the global search volume trends. These insights help marketers better understand user behaviour and search trends, enabling them to make informed decisions about their content creation and optimization.

In summary

Ahrefs Keyword Generator is a powerful tool for keyword research and content optimization. Its extensive keyword suggestion capabilities, search volume data, and keyword difficulty analysis provide valuable insights for marketers looking to enhance their SEO strategy. By utilizing Ahrefs Keyword Generator, marketers can discover relevant keywords, understand their potential, and create optimized content that drives organic website traffic.


Best Free SEMrush Alternatives

AnswerThePublic is a unique keyword research tool that focuses on generating content ideas based on questions people ask online. It helps marketers understand their target audience’s queries and concerns, allowing them to create highly relevant and informative content.

The key feature of AnswerThePublic is its ability to provide an extensive list of questions related to a specific keyword or topic. By entering a keyword, marketers can discover the most common questions people ask in search engines, forums, and social media platforms. This information helps marketers gain insights into their target audience’s pain points, interests, and motivations.

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With the help of AnswerThePublic, marketers can go beyond basic keyword research and delve deeper into understanding the intent behind users’ search queries. By creating content that directly addresses these questions and concerns, marketers can establish themselves as authorities in their niche and provide valuable solutions to their audience.

AnswerThePublic presents the generated questions in a visually appealing and easy-to-understand format, making it convenient for marketers to explore their keyword or topic’s various angles and perspectives. The tool also provides suggestions for related queries and prepositions, allowing marketers to expand their content ideas and cover a broader range of search queries.

By leveraging AnswerThePublic, marketers can uncover content opportunities that may need to be noticed through traditional keyword research. They can identify gaps in existing content and create informative blog posts, articles, or videos that directly answer users’ questions. This approach not only enhances the relevance and usefulness of the content but also increases the chances of ranking for long-tail keywords and attracting organic traffic.

In summary

AnswerThePublic is a valuable tool for generating content ideas based on the questions people ask online. By understanding the specific queries of their target audience and addressing them in their content, marketers can provide valuable information and establish a strong online presence. AnswerThePublic helps marketers create highly relevant and informative content that resonates with their audience and drives organic website traffic.


In conclusion, while SEMrush remains a powerful SEO tool, several free alternatives can help marketers achieve their goals without spending a fortune. Google Keyword Planner, Ubersuggest, Moz Keyword Explorer, Ahrefs Keyword Generator, and AnswerThePublic are all excellent choices for conducting keyword research, analyzing competitors, and optimizing content. By effectively leveraging these tools, content marketers can enhance their SEO strategies and drive more organic website traffic.


Are these free alternatives as powerful as SEMrush?

While the free alternatives may have certain limitations compared to SEMrush, they still offer valuable insights and functionalities. Marketers can achieve significant results by leveraging these tools effectively.

Can I use these tools for competitor analysis?

Yes, many of the mentioned tools provide competitor analysis features, allowing marketers to identify their competitors’ strategies and make data-driven decisions accordingly.

Is there a limit on how many searches I can perform with these free tools?

Some tools may limit the number of searches or features available in their free versions. However, they still offer substantial value and can be used effectively within those limitations.

Can I upgrade to premium versions of these tools?

Yes, most tools offer premium versions with additional features and capabilities. Marketers can consider upgrading if they require more advanced functionalities.

How often should I perform keyword research?

Keyword research should be an ongoing process to stay updated with the latest trends and optimize content accordingly. It is recommended to conduct keyword research periodically, especially when planning new content or optimizing existing pages.


Akinpedia is a passionate and knowledgeable author with a strong background in technology and business; he brings a wealth of expertise and insights to his writing.

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When Akinpedia is not writing, he enjoys staying updated with the latest technological developments, attending industry conferences, and engaging in insightful discussions with fellow professionals. His continuous pursuit of knowledge ensures that his writing remains fresh, relevant, and impactful.
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